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Latest Blog
7 Workflows Every Business Should Automate
Still spending hours chasing leads, manually sending emails, or relying on sticky notes to remember follow-ups? You’re not alone. And you’re not doing your business any favors.
Here are 7 high-impact automations every business should have on autopilot.
The Ultimate Guide to Marketing Automation for Small Businesses
You didn’t start your business to babysit inboxes, chase down leads, or manually tag contacts in a CRM. But if you’re still doing it all yourself, you’re wasting hours, and leaving money on the table.
It’s time for Marketing automation – and
The Klaviyo Black Friday Cyber Monday Playbook
Your inbox doesn’t have to scream “SALE!” to make money – but it does have to be smart.
If you’re running Klaviyo for BFCM, this isn’t your first rodeo – and yet, every year, something feels a little… different. Inbox competition gets louder.
Perry Sheraw is an Email Marketing Expert.
Perry Sheraw is the Chief Executive Officer (CEO) of Duma Marketing, LLC, where she focuses on email marketing automation for e-commerce and medical device companies. She designs personalized systems that not only recover lost revenue through abandoned cart and browse abandonment flows, but also nurture lasting customer relationships. With expertise across ActiveCampaign, Klaviyo, and HubSpot, Perry blends technical precision with creative strategy.
Client Testimonials
Marketing Director - Nutrishare
Our Email engagement has increased 3x since their team came onboard.”
Chief Marketing Officer - Liberty Tax
On-Demand Courses
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Perry Sheraw Book
Perry Sheraw Book
About Perry Sheraw
Perry Sheraw is an Email Marketing Automation Strategist, Coach, and Consultant with a mission to help businesses harness the power of automation to scale smarter, communicate better, and achieve consistent revenue growth.
Her career began in the early 2000s, when email marketing was still a frontier. Sitting in boardrooms surrounded by executives, Perry recognized the untapped potential of email long before it became mainstream. That conviction set the course for her professional life: building automation systems, restoring email deliverability, and proving again and again that email—done right—drives results that few channels can match.