About Perry Sheraw
Perry Sheraw is an Email Marketing Automation Strategist, Coach, and Consultant with a mission to help businesses harness the power of automation to scale smarter, communicate better, and achieve consistent revenue growth.
Her career began in the early 2000s, when email marketing was still a frontier. Sitting in boardrooms surrounded by executives, Perry recognized the untapped potential of email long before it became mainstream. That conviction set the course for her professional life: building automation systems, restoring email deliverability, and proving again and again that email—done right—drives results that few channels can match.
Over two decades, Perry has led initiatives that bridged marketing, technology, and operations. She served as Executive Vice President at a 300-person M&A firm, where she oversaw IT and marketing operations. She built and managed a 100-rep call center driving registrations across dozens of U.S. cities. She engineered custom CRM and automation platforms years before tools like HubSpot or Klaviyo were widely available.
Today, Perry is the Chief Executive Officer (CEO) of Duma Marketing, LLC, where she focuses on email marketing automation for e-commerce and medical device companies. She designs personalized systems that not only recover lost revenue through abandoned cart and browse abandonment flows, but also nurture lasting customer relationships. With expertise across ActiveCampaign, Klaviyo, and HubSpot, Perry blends technical precision with creative strategy. Her work has delivered measurable impact:
- At Flyp Nebulizer, Perry created an automation strategy that produced a remarkable $26 return for every email sent, scaling both B2B and DTC growth.
- At The Good Feet Store, she developed 160+ custom workflows across 140 stores, tailoring outreach by geography and driving more in-store visits.
- At Life Bloom Organics, her abandoned cart automation generated a 1000%+ sales increase while reducing discount reliance.
What sets Perry apart is not only her technical expertise, but her commitment to empowering the next generation of marketers. She understands the uphill battle younger professionals face when pitching innovative tools and practices to leadership. Having been in those very rooms herself, she now creates content, strategies, and frameworks that help marketers make their case and win executive buy-in.
Looking forward, Perry is working on her first book—a practical roadmap for brands to “finally get email right.” It’s the resource she wishes she had when she began her journey, and one she hopes will inspire and guide marketers, executives, and entrepreneurs alike.
For Perry, email is more than a marketing channel. It’s the throughline of her career, the craft she has refined for decades, and the tool she continues to champion as the most powerful—and most underutilized—asset businesses have.
Beyond the Work
Outside of client projects and speaking engagements, Perry values simplicity, creativity, and connection. She’s passionate about mentoring marketers who are just starting out, and she thrives on helping people unlock both professional and personal confidence.
When she’s not mapping customer journeys or refining automation flows, Perry enjoys exploring local food scenes, spending time outdoors, and drawing inspiration from travel and culture. She believes that curiosity fuels creativity — in marketing and in life — and that the best ideas often come when you step away from the keyboard.
Perry Sheraw’s Business Growth Milestones
Started Communication Career in Print Journalism
- Began professional journey as a print journalist in the 1990s, honing storytelling skills and editorial insight.
Sent First Email Campaign — Sparking a Career in Digital Marketing
Launched & Led 200-Rep Call Center
- Integrated CRM and marketing automation to fill seminars across multiple U.S. cities weekly.
Built Custom CRM + Automation System (Pre-HubSpot)
- Created one of the earliest closed-loop automation systems before mainstream platforms existed.
Executive Vice President, 300-Person M&A Firm
- Oversaw marketing, IT, operations, and scaled national call center campaigns.
Early Beta User of HubSpot
- Adopted HubSpot at its earliest stage, later becoming a certified HubSpot Partner with expertise in B2B and medical device applications.
Closed-Loop Automation Record for Lending Firm
- Built a revenue automation system that still holds the company’s all-time revenue record.
Restored Email Deliverability After Google/Yahoo Updates
- Successfully rebuilt sender reputation after major deliverability changes dropped open rates to single digits
Co-Founded Duma Marketing, LLC
- Launched Duma to help e-commerce and healthcare brands leverage email automation at scale.
Scaled E-Commerce Growth With Automation
- Flyp Nebulizer: Achieved $26 ROI per email across B2B and DTC.
- The Good Feet Store: Developed 160+ automations across 140 stores.
- Life Bloom Organics: Increased sales by 1000%+ through abandoned cart
Became a Recognized Email Marketing Automation Strategist
- Expanded consulting practice to specialize in Shopify, Klaviyo, and HubSpot automation for B2B and B2C companies.
Launched PerrySheraw.com Brand
- Started building a personal platform where businesses and marketers can book consultations, attend masterclasses, and access on-demand courses on email marketing automation.
Began Work on First Book
- A roadmap for businesses to “finally get email right” — capturing two decades of expertise in automation and deliverability.
Continues to Lead Duma Marketing
- Helping brands in e-commerce and healthcare scale smarter, communicate better, and achieve predictable revenue through automation.
What Our Clients Are Saying
